Link building has always remained one of the most important SEO activity for bloggers & webmasters. Whenever we ask any bloggers about getting or increasing traffic to blog/website, most of them will tell you about building backlinks. If you want to remain attractive in these eyes of Google, backlink building will not help me much.
Google is always working on its search engine algorithm which give natural results. By writing this post, my motive is not to discourage you from building backlinks. In fact, link building still plays a role in search engine ranking. But you should not spend most of your time just in link building.
Do you know, what Google wants from any website or blog? Google wants best user experience from any site or blog. If users or reader are satisfied with your blog, Google will automatically give priority to your site in search results.
How Google defines the user experience for a site? Means how we can say a particular blog is providing best user experience? There are 3 factors which Google takes in consideration while ranking site in search engine.
Make Your Content Relevant To User’s Query
- Click-Through Rate
What is click-through rate? It’s all about how much visitors are clicking on a particular search results. For example, for a query “Bluehost Review“, visitors are clicking on 3rd search result and skipping first 2. It will tell Google that 3rd search engine result is more relevant to the users query.
In this case, ranking of first two search engine results will decrease and 3rd result’s ranking will go up.
- Bounce Rate
Bounce Rate mean if users are leaving your site after clicking on a search result and clicks on any other search result, it only means that visitors are not getting the proper information on your blog. They are bouncing back. It will increase the bounce rate of your blog. In this case, users are not satisfied with your blog’s content. If user’s are not satisfied with a particular site, Google will decrease its search engine ranking for sure.
That’s why top 10 search results in Google are always best & change upon time. You will always find the best result in SERP on first position. For this, you have provides best user experience with your content.
- Time Spent On-Site
Time spent on-site is another important factor which Google considers while ranking any website. If your content is not engaging your visitors, they will spent less time on your website.
According to Neil Patel “if visitors are hitting the back button within three seconds and for a similar query users are clicking a search result & spent about five minutes. It will tell Google that site with less than 3 seconds on-site time is less relevant”.
Conclusion: What You Should Do Now?
Now, here is the big question. What you should do now? Should you spent most of your time on link building or not? I will say, you should go for link building by providing great user experience. If your blog provides best experience to its end users, they will automatically link back to you and social shares will automatically increase.
You main focus should be to create great, high quality & satisfactory content around your service or product. Remember one important point, if you want to build your blog for long-term, always rely on to provides best user experience. It can be in terms of content, product and service.
In one word, we can say user experience is the new SEO.