Who does not know about Wikpedia? Probably every internet user is aware about it. It is the biggest internet encyclopedia supported & hosted by non-profit Wikimedia Foundation.
You can find information related to everything in Wikipedia. Whether you want to know about any celebrity, health, tech, sports or any other topic you are interested in, you will surely find the related information about the topic.
Did you ever notice that while searching for any term (keyword), Wikipedia comes on the first spot in search engine results. Wikipedia ranks in top 10 search results for almost every keyword. Do you wonder what is the SEO technique behind Wikipedia’s search engine ranking strategy? If yes, I will tell you the exact SEO strategy used by Wikipedia to get higher ranking in popular search engines.
Before going further, let’s take a look at “What Is Wikipedia”?
“Wikipedia is a free internet encyclopedia supported and hosted by the non-profit Wikimedia Foundation.” You ca edit the content of Wikipedia after registering an account. But make sure your content follows Wikipedia’s policies.
If you are thinking that Wikipedia uses any secret SEO technique to boost than you are totally wrong. The SEO techniques used by them are already known to most of the blogger & webmasters.
Let us take a look at the points which are responsible for the higher search engine ranking of Wikipedia.
Factors Which Affect Wikipedia Search Engine Rankings Most
1. In-Depth & Long Content
In-Depth content is the strong factor that advocates Wikipedia pages for top ranking in various search engines. It’s the Wikipedia which provides in-depth and complete information & data for almost every keyword.
According to research, blog posts (websites) with more content or words tends to get higher ranking than the posts with fewer words.
To illustrate it, I have searched for the term “blogging” and Wikipedia’s result for “blog” got the 2nd place in Google’s search engine result. After analyzing the Wikipedia page for “Blog”, I found this page consists of more than 5000 words. You will find detailed information about “Blog” in that page.
For any topic related to several categories, it provides detailed & in-depth information. No other website is providing such a level of extensive information.
If you are a newbie blogger then I recommend to write in-depth articles on a given topic. Long & detailed content tend to rank higher than shorter post. You should always write a post containing 1000 words minimum.
2. Internal Linking
When it comes to internal linking of various web pages in a given website or blog, there is no competitor for this. If you look at any web page of Wikipedia, you will find several links pointing towards other web pages of Wikipedia. Their internal linking structure is very strong which.
Their internal linking structure helps wikipedia.org to get much higher ranking & reduced bounce rate. I always internal link my previous articles in newer one or wherever necessary.
Wikipedia.org have countless backlinks pointing towards their website. But I will not give priority to backlinks as these backlinks come from in-depth & unique content written by different individual around the world. But still backlink is one of the most important factor in higher ranking of Wikipedia is SERP.
So these two including in-depth content & internal linking are two most important factor in higher ranking of Wikipedia articles. Many will say that their high domain authority is also factor in higher ranking. But our blog can achieve high domain authority only by writing better content, getting backlinks and strong internal linking.
If you are a blogger than I recommend you to apply these SEO strategies on you blog and get higher ranking in search engine. It will work wonders in long-term.
If you have any question regarding this article, do share your it comment section.