Do you own an online business or a business blog? Email Marketing is vital to the growth of any online business. Whether you are running a small business or large-scale eCommerce business, email marketing is one of the key steps in getting more customers and sales.
Have you wondered why a popular blog is providing a free eBook loaded with niche information? Most of these blogs and websites want to capture the email of the visitor and make them a potential customer. They will solve a niche problem of their email subscribers and will sale them a product.
This is the power of email marketing. If any business does it efficiently, it can easily increase the sales and profit of that business.
Everyone of us use different email services and have an email address. Email has an average ROI of $38 for each $1 spent. We receive many email in a day. Some of these are promotional emails and automated newsletters. These type emails are part of a company’s marketing campaign.
Some of the automated newsletters provide great value and educated about a particular subject.
We can easily make a potential reader our customer by providing great value in email newsletters. Different eCommerce website sends promotional emails to their customer about any offer and discount. All they want is to increase their sales.
Email Marketing is the most cost-effective way of marketing your product & services.
With it, you can easily track open rate, automate, customize the marketing campaign and more.
Do you know which are the best email marketing services for your business? Choosing an effective email marketing service is vital to getting success in email marketing business.
One of the key point while selecting an email marketing platform is its email delivery rate. Your marketing emails should not reach the spam folder.
Other factors like price, ease of use, support and features are also considered.
Let’s take a look at the best email marketing services.
Best Email Marketing Services For Your Business
Constant Contact is one of the best and easy to use email marketing service. It was founded back in 1995 as “Roving Software”. In 2005, it had more than 50,000 customer. In 2016, the company was acquired by Endurance International Group.
It have more than 600,000 active customers globally.
If you want to mange your email list with ease, Constant Contact is one of the best option.
They provide some of the best feature like drag & drop interface. It have got 400+ templates. Email templates can also be easily customized to suit your marketing needs. It can also send personalized emails for birthday, welcome emails, anniversary email and more. All it will be done by the autoresponder.
You can also set series of emails for new email contact. Just set and forget about it. Every new email subscriber will receive series of emails automatically.
98% of Constant Contact emails hit customers inboxes. Its email tracking tools let you to track opening, clicking, and sharing of your emails and social posts in real-time. They also award-winning customer support.
You can try their email marketing service for 60 days before paying. Their minimum plan starts from $20 per month.
MailChimp is a popular email marketing service founded in 2001. Now they are one of the world’s leading marketing automation platform. More than a billion emails are sent by them in day.
When it comes to email marketing they offers excellent service.
It get easily connects with your ecommerce store which includes WordPress, Magento, Shopify. MailChimp have robust marketing automation. You can target customers based on behavior, preferences, and previous sales.
You can also reach wider audience with their Google, Facebook and Instagram ads. The email campaign can be easily refined by using its powerful reporting analytics. It monitors sales, and website activity with revenue reports.
If you are a blogger their free plan will best suit your need. Their forever free plan includes 12,000 emails for up to 2,000 subscribers.
If you are a professional blogger and looking for the best email service for your business blog, ConverKit is best among all. It is built by blogger for bloggers.
It can help you in growing the audience of your blog. With attractive forms and trackable data, you will alway be ahead in email marketing campaigns. ConverKit’s user-interface is simple and easy to use. You can easily scale your business & increase conversions with its easy to use drag & drop automation.
It allows you to organize your subscribers from one list with tags and segments. You can easily integrate it with e-commerce, landing page, and membership site providers.
Their customer support is also reliable. You can contact them by opening a ticket. There are more than 100 articles on their website to get required information.
Aweber is another popular email marketing service founded in 1998. It is very popular among bloggers. Over 100,000 small businesses & entrepreneurs are using this service to grow their business.
Its mobile responsive sign up forms & pop ups let you to easily grow the email list. Aweber easily integrates with WordPress and PayPal. Subscriber in the email list can also be segmented on the basis of personal preferences, geographical location or actions.
Their industry leading delivery rate make suer that your emails reaches to the inbox. You will also get access to email templates, autoresponders, and detail tracking insights.
If you have question or issue while using their service, you can contact them via phone, live chat and email.
SendPulse is one of the best email marketing service. Infact it is an all in one online marketing platform. Along with excellent email marketing service, it also provides SMTP server, web push, sms service and API.
The tagline for SendPulse is ‘marketing made simple’.
Its user-inteRface includes a drag and drop email editor which can create professional looking templates. They alway have beautifully designed email templates for online marketing campaigns.
One of the best features of SendPulse is their Artificial Intelligence. It can easily increase open rate by 50 percent. They have excellent IP reputation of their web servers and compliance with all requirements of email providers. It guarantees high delivery rate.
You can also automatically resend the email to those subscribers who didn’t open your email.
Some of its other features includes automated mailing, A/B testing, subscription forms, detailed report and easy integration.
SendPulse’s SMTP services offers trusted server with dedicated IP address for sending emails. Their webpush service notifies your readers about new blog posts.
Its SMS service can send sms internationally in over 200 countries.
It offers a free plan with2500 subscribers with 15000 emails per month for free. You can also opt for their monthly plan as lows as $9.85 for 2500 subscribers.
For support, you can contact them via phone, online chat, or by filling in feedback form.
SendPulse is best for running and manage all your online marketing efforts from a single platform.
ActiveCampaign features email marketing, marketing automation, Sales & CRM and messaging. It integrates a drag and drop email designer to create beautiful campaigns.
There are many advanced formatting option available in the user-interface. It includes text block, spacer, video, social links, rss feed and more.
Over 100 professional designed templates are available which are mobile optimized.
With split testing, you can optimize the campaigns. Its dynamic content features allows email to keep content fresh. Any web pages can be inserted directly in email with url.
Some of its key features are multi-user editing, site tracking, conditional content, social sharing, google analytics integration, geotracking and more.
Campaign Monitor is another one of the best email marketing service. 2,00,000 companies around the world uses Campaign Monitor to reach wider audience.
Like other online marketing service, it features a drag and drop user interface.
It easily get connect with hundreds of pre-built apps and integrations. You can personalized the email to get more engagement with readers.
With its behavioral email marketing, you can creat one-to-one relationships with every subscriber.
Its analytics reports provide data about geography, acquisition and engagement per campaign.
Omnisend is an impressively powerful ecommerce marketing automation platform that uses an omnichannel approach to help growing ecommerce stores improve their marketing efforts. Omnisend is a good MailChimp alternative for ecommerce business.
Its in-depth integration with different ecommerce platforms means you can collect important data about your visitors’ shopping behavior and use it for better personalization and segmentation.
Your contact list will grow quickly with their customizable signup forms: Popups, Signup Boxes, Landing Pages, and the interactive Wheel of Fortune.
This marketing automation platform can replace the many small, separate plugins you’re currently using, allowing you to have all you need in one tool: different signup forms, landing pages, pre-filled automation workflows, advanced visitors segmentation, and even SMS marketing.
So these are some of best email marketing service for business. Most of these email marketing providers have free trial plan. Before paying for the premium, you can go for the trial of the services and choose which fulfill your needs.
Surely these email marketing services are built to grow your business.