Email Marketing is one of the important aspect of every successful online business. Whether you are running a business blog or e-commerce website, having an email subscriber list is very important. If you are not building an email list for your blog then there are high chances that your online business will go fail.
For newbie bloggers, I will go in the basics of email marketing. Due to inexperience, most of the newbie blogger don’t give priority to email marketing. It will be their one of the biggest mistake in blogging. If you think, how not building email-list can lead to failure then I will elaborate this with an example.
For example, you have just started a blog in web hosting niche. From start of this blog, you are publishing awesome quality content and genuine review of various web hosting companies. Soon your blog is blessed with search engine traffic. That’s great. You have got the reward for your awesome work. But it will be not smart work, if you are just depending on search engine traffic for your bread & butter.
Google’s algorithm comes with many animal including Panda & Penguin. What if Google penalize your blog and blog’s traffic get decreased. Surely it will negatively impact your blog’s monthly earning. Here comes the benefits of building an email list.
An email list is just like building a loyal fan following for your blog, which are highly interested in your blog content. If you have long list of email subscribers than it will not impact your blog’s earning & traffic, in case it got penalized by Google SEO updates.
The money-making & popular blogger John Chow had already shared on his blog that his blog was banned in Google Search Index for three years and still during this period he was able to grow his blog & build the brand.
He gives credit to his blog’s email list for the growth during banned period. You can make your blog future proof from Big G’s animal SEO updates.
An email list is just like an ATM. You just have to promote targeted & high quality products & services to your email list subscriber and money will be in your bank. Most of the big bloggers around the world are highly focusing on building their email list.
You can easily promote your newly launched product or service to a wide range of audience through email list. You have to take the email address of the visitors who are visiting your blog for quality information. With email list creation, the visitors on your blog will go away after reading the post. But if you take the email address of that visitors, you can directly contact him in future and he/she can be your customer.
If you have seen that online shopping websites sends daily promotional emails including discounts for given items, newly launched product, upcoming products and more. In fact, they have taken your email address and sending you promotional to get sales & keep you engaged in their brand.
If you are just creating high-quality content on daily and just keep on wishing to get more money in future than there is a BIG NO for this situation. Your email list is the base of your online business. I have never seen any growing online business (blog & e-commerce) without an email list.
So every blogger should focus on building the email subscriber list as it will be the foundation of their online business.
For fast & easy email list building, you can provide free download of a useful eBook, Software, case studies or something interesting related to your blog and ask for email address in form email newsletter form.
Benefits Of Email Marketing
- Make Your Online Business Google Free
As I have already tell you that building a huge email subscriber list sets your online business free from Google. Your blog will no longer have to dependent on search traffic as you have big email list to drive traffic.
- Creates A Sales Funnel
A long email subscriber list can easily sets your online business in automatic mode. With a list of loyal email subscriber, you can easily promote various high quality affiliate products and create a sales funnel.
With it you can also provide a free course to your niche audience and get sales by recommending products & service in that course. You can put it in automatic mode by using autoresponder. Autoresponders are best ways to provide an online course with in time frame.
John Chow the money-making blogger highly focused on email list building and enjoys great sales because of long email subscriber list. Ads will be yesterday, if you focus on email list building. Also selling your own products & service will too easy to your loyal email subscribers.
- Keep Subscribers Engaged In Your Blog
By sending regular useful & interesting emails to your blog’s subscriber, you can engaged them in your blog. It will bring more traffic on regular basis, build brand, helps you build readers and more.
So which email marketing service, you will use for your email marketing campaigns. There are many decent email marketing services like MailChimp, GetResponse, MadMimi, iContact, Vertical Response, Aweber, Campaigner and many others.
So which email marketing service are you using for your blog. I wonder still why bloggers are using Feedburner to catch email address of their blog visitors. I don’t recommend Feeburner, if you are really serious about your email marketing campaigns.
Although there are so many email marketing service available. Do you know which one you should use for your blog’s email marketing? If you are doubt than this post will clear your doubt about it.
I am going to review one of the best email marketing service “GetResponse“. Yes, GetResponse is one of the renowned email marketing service. I recommend every professional & expert marketer to use “GetResponse”.
GetResponse is in email marketing business since 1998. They have offices in US, Poland, Canada and Russia. They also offers service for website building, video conferencing platform ClickMeeting and streaming rich media.
Let’s get further and know more about the features of GetResponse.
Features Of GetResponse Email Marketing Service
Below are some of the prominent features.
GetResponse recently has got a new feature. They have created forms (templates) to match the need of every online business & marketer. These forms includes newsletter forms, order forms, free course sign-up, feedback forms, event signup, seasonal forms and more. 500+ excellent templates are available in 9 categories.
You can also integrated these forms in Facebook, WordPress, PrestaShop, Joomla and WooCommerce.
2. Responsive Design
Modern web design focuses on responsiveness. GetResponse also take care of responsiveness of email design. All of there 500+ email templates are mobile responsive. It will look great on smartphone, tablets and computer. You can also preview he mobile email inside the email creator.
About 82 percent people uses mobile phones to check their email. So it will be a great opportunity to increase sales by opting for responsive emails.
3. Autoresponder 2.0
GetResponse’s autoresponder is one of the advanced autoresponder among all email marketing service. With autoresponsder, you can control email marketing with automation. With it, you can send follow-up cycles, 1-to-1 communications, birthday emails and more.
These categories under time-based and action-based messages. Most of top bloggers utilizes the power of autoresponder by sending pdf files or eBook when you get subscribed to their. You will get the eBook or any other things reacted to blog automatically.
There are several useful features of GetResponse including social media integration, video email marketing, inbox preview, A/B testing, landing pages, email analytics, spam checker and many other. You can check all of their feature here.
You will also get thousands of stock images with GetResponse which you can use for your blog’s email marketing campaigns.
Before getting started with the paid plans of GetResponse, you can test their service with 30-days free trails. After it, if you are satisfied (I hope you are) than you can go for their premium plans.
Their plans ranges from $15 per month to $450 per month. All plans are differentiated with the number of email contacts you can grab.
GetResponse Vs Other Email Marketing Services
GetResponse Vs Vertical Response
- GetResponse provides trails
- Get started at $15 per month
- 9 categories of professionally designed 500+email templates
- They do not provide program for non-profits
- No pay as you go option
- Vertical Response provides a free account for newbies
- Get started at $22 per month
- It does not have wide range of templates in many categories
- Provides a non-profit program with 10,000 email credits per month for FREE
- Pay as you go option is available
I have compared GetResponse with iConatct and Vertical Response. All three are great email marketing service. But when I have to choose the winner among these three, GetResponse will be the winner.
GetResponse provides a bulk of useful features for your email marketing campaigns. I do not see such excellent features in any other email marketing service.
For newbies, I recommend you to take the free trail of GetResponse. After that go for their premium plans according to need.
GetResponse is the only email marketing service you need.