Do you know “Email Marketing” is one of the best ways to connect with their potential customer and get more sales? Email Marketing is really very effective if we do it intelligently. According to a report, Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.
86% of business professionals prefer to use email when communicating for business purposes. 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy. 95% of companies using marketing automation are taking advantage of email marketing.
In fact, Email marketing is becoming a team sport. The responsibility for email marketing in an organization is most likely to be with a team as opposed to an individual. A recent survey by EConsultancy learned that more than 45% of email marketing is now managed by one or more teams instead of individuals. 82% of marketers have seen a growth in their email marketing team size over the past 3 years. Yet marketers identify poor collaboration among their top pain-points.
Are you looking for an excellent email marketing software for teams & agencies? Pinpointe is an excellent email marketing tool for individuals, agencies, teams, and enterprises. It is a cloud-based email marketing software. The service is loaded with some awesome features.
With its thousands of email templates, you can easily create email campaigns on the go. All the email templates are pre-tested, mobile-friendly and ready-to-use.
What is Pinpointe
Pinpointe’s Email Marketing for Teams is a collaborative platform where teams can create, develop, send and track successful email marketing campaigns. Whether you’re managing a single team or hundreds of teams, partners or agency customers, Pinpointe’s multi-level account structure aligns with your business operations.
Pinpointe’s multi-team structure, collaborative features, easy to navigate user interface and concierge support make your teams more efficient, so you have more time to focus on taking your email program further.
The service has some comprehensive features like improved targeting, segmentation, and drip marketing campaigns. It helps marketers easily nurture contacts, analyze results and deliver more quality opportunities to the sales team.
What Can Users Do (Team-Specific)?
Pinpointe’s platform supports email marketing teams at scale:
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Administrators can create from 1 to 500 dedicated account ‘teams’.
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Each team can have any number of team members, each with specific roles and restricted access. For example, limit certain users to only be able to manage data; restrict others to be able to only view campaigns and or reporting.
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Campaign creation workflow. Limit your risk of sending the wrong version of an email by restricting which users are able to review and approve campaigns. Allow specific users to create and edit campaigns but reserve final approval and sending authority with specific managers.
- User Masquerading: To simplify management and support, an administrator can manage and ‘masquerade’ as an account owner to access account as though they are directly logged in as the specific team manager or team member.
- Multi-databases per account. For added flexibility, for teams that want to collaborate but maintain separate databases within an account.
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Master Templates and Assets. Administrators can restrict access to specific campaign templates shared across teams.
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Publish (copy) a campaign or team’s campaign to any other team or teams in a single click for improved collaboration.
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Enhanced security settings at the individual team level let administrators further restrict functionality and features for specific teams
Key Features Of Pinpointe
- Mobile Responsive Templates
Pinpointe has the largest library of pre-tested, mobile-friendly, ready-to-use HTML email templates. With it, you can easily create attractive email campaigns. As these email templates are mobile responsive, it automatically adjusts to the size of any mobile device. It means your emails will be displayed perfectly on mobile phones, iPads and desktop systems.
- Drag and Drop Email Campaign Builder
Pinpointe has got a powerful and easy to use drag and drop email campaign builder. Some of its features include unlimited design options, no coding, responsive & mobile-friendly, global styling option and much more
- Get to the Inbox
Pinpointe believes in permission-based email marketing. They participate in feedback loops and has developed relationships with major ISPs. Also, their IPs are ReturnPath certified. They monitor IP reputation with deliverability vendors to ensure that inbox acceptance rates are high. For its quality business customers, the delivery rate is 96-99 percent.
- Flexible Drip Campaigns
By using Pinpointe’s powerful automated emails and trigger campaigns, we have easily maximized our marketing efficiency. Autoresponder is an excellent way to increase the results by 100 percent. Creating Autoresponder campaign is super flexible. You can also set up a drip sequence which is automatic along with specific filters for each individual email.
- Smart Segments
Pinpointe’s new feature “Smart Segments” allows you to target your prospects with precision. You can complete segment criteria by combining behavioral information, demographics information and custom field values you create.
- Socialize Emails
It can easily increase your email campaign results by just adding social like share and follow buttons to our email marketing campaign. To add social media buttons, all you need is to just select a button style and ‘Insert Social’ in our WYSIWYG email campaign editor. Along with it, Pinpointe automatically inserts the social sharing code for recipients to ‘follow’, ‘share’ and ‘like’ your email campaigns.
- Real-Time Site Analytics & HeatMaps
Pinpointe takes email marketing to a new level by fully integrating real-time website tracking and analytics. It is done for free. With it, you will get a true 360-degree view of your contact and prospect activities. You can easily track your inbound marketing results and twitter streams.
Pricing
Pinpointe pricing is based on the number of email sent and number email contacts stored in your account. You can also prepay for 6 months for an additional 10% discount.
Support
Pinpointe provides excellent support via email and chat. If you want much faster customer support, you can directly call them. Their support engineers are available 24 hours a day to answer your technical questions via email. The support service response time is 2-4 business hours and they resolve more than 80% of our support tickets in the first response,
Who Can Use Pinpointe
Pinpointe’s Team based email marketing platform is for organizations that need to manage and control dozens to hundreds of email marketing teams. Typical users include:
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Agencies
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Franchises
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Partner Networks / Channel Partner Programs
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Multi-office / multi-division companies
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Publishers
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Education / Universities
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Salesforce Marketing Cloud Users (Non-retail/branded)
Conclusion
Surely, Pinpointe is an excellent email marketing service with some unique features. Also, the Price of the service is very affordable. You can easily grow your business by using Pinpointe as your email marketing service.
We highly recommend “Pinpointe” as your email marketing software if you have companies with one or more teams, and for agencies
