Email Marketing is one of the important aspects of every successful online business. Whether you are running a business blog or e-commerce website, having an email subscriber list is very important. If you are not building an email list for your blog then there are high chances that your online business will go fail.
For newbie bloggers, I will go in the basics of email marketing. Due to inexperience, most of the newbie blogger doesn’t give priority to email marketing. It will be one of the biggest mistakes in blogging. If you think, how not building email-list can lead to failure then I will elaborate this with an example.
For example, you have just started a blog in web hosting niche. From start of this blog, you are publishing awesome quality content and genuine review of various web hosting companies. Soon your blog is blessed with search engine traffic. That’s great. You have got a reward for your awesome work. But it will be not smart work, if you are just depending on search engine traffic for your bread & butter.
Google’s algorithm comes with many animal including Panda & Penguin. What if Google penalizes your blog and blog’s traffic get decreased. Surely it will negatively impact your blog’s monthly earning. Here comes the benefits of building an email list.
An email list is just like building a loyal fan following for your blog, which are highly interested in your blog content. If you have long list of email subscribers than it will not impact your blog’s earning & traffic, in case it got penalized by Google SEO updates.
The money-making & popular blogger John Chow had already shared on his blog that his blog was banned in Google Search Index for three years and still during this period he was able to grow his blog & build the brand.
He gives credit to his blog’s email list for the growth during banned period. You can make your blog future proof from Big G’s animal SEO updates.
An email list is just like an ATM. You just have to promote targeted & high quality products & services to your email list subscriber and money will be in your bank. Most of the big bloggers around the world are highly focusing on building their email list.
You can easily promote your newly launched product or service to a wide range of audience through email list. You have to take the email address of the visitors who are visiting your blog for quality information. With email list creation, the visitors on your blog will go away after reading the post. But if you take the email address of that visitors, you can directly contact him in future and he/she can be your customer.
If you have seen that online shopping websites send daily promotional emails including discounts for given items, newly launched product, upcoming products and more. In fact, they have taken your email address and sending you promotional to get sales & keep you engaged in their brand.
If you are just creating high-quality content on daily and just keep on wishing to get more money in the future than there is a BIG NO for this situation. Your email list is the base of your online business. I have never seen any growing online business (blog & e-commerce) without an email list.
So every blogger should focus on building the email subscriber list as it will be the foundation of their online business.
For fast & easy email list building, you can provide a free download of a useful eBook, Software, case studies or something interesting related to your blog and ask for the email address in form email newsletter form.
Pinpointe’s Email Marketing for Teams is a collaborative platform where teams can create, develop, send and track successful email marketing campaigns. Whether you’re managing a single team or hundreds of teams, partners or agency customers, Pinpointe’s multi-level account structure aligns with your business operations.
Pinpointe’s multi-team structure, collaborative features, easy to navigate user interface and concierge support make your teams more efficient, so you have more time to focus on taking your email program further.
The service has some comprehensive features like improved targeting, segmentation, and drip marketing campaigns. It helps marketers easily nurture contacts, analyze results and deliver more quality opportunities to the sales team.
What Can Users Do (Team-Specific)?
Pinpointe’s platform supports email marketing teams at scale:
Administrators can create from 1 to 500 dedicated account ‘teams’.
Each team can have any number of team members, each with specific roles and restricted access. For example, limit certain users to only be able to manage data; restrict others to be able to only view campaigns and or reporting.
Campaign creation workflow. Limit your risk of sending the wrong version of an email by restricting which users are able to review and approve campaigns. Allow specific users to create and edit campaigns but reserve final approval and sending authority with specific managers.
- User Masquerading: To simplify management and support, an administrator can manage and ‘masquerade’ as an account owner to access account as though they are directly logged in as the specific team manager or team member.
- Multi-databases per account. For added flexibility, for teams that want to collaborate but maintain separate databases within an account.
Master Templates and Assets. Administrators can restrict access to specific campaign templates shared across teams.
Key Features Of Pinpointe
- Mobile Responsive Templates
Pinpointe has the largest library of pre-tested, mobile-friendly, ready-to-use HTML email templates. With it, you can easily create attractive email campaigns. As these email templates are mobile responsive, it automatically adjusts to the size of any mobile device. It means your emails will be displayed perfectly on mobile phones, iPads and desktop systems.
- Drag and Drop Email Campaign Builder
Pinpointe has got a powerful and easy to use drag and drop email campaign builder. Some of its features include unlimited design options, no coding, responsive & mobile-friendly, global styling option and much more
- Get to the Inbox
Pinpointe believes in permission-based email marketing. They participate in feedback loops and has developed relationships with major ISPs. Also, their IPs are ReturnPath certified. They monitor IP reputation with deliverability vendors to ensure that inbox acceptance rates are high. For its quality business customers, the delivery rate is 96-99 percent.
- Flexible Drip Campaigns
By using Pinpointe’s powerful automated emails and trigger campaigns, we have easily maximized our marketing efficiency. Autoresponder is an excellent way to increase the results by 100 percent. Creating Autoresponder campaign is super flexible. You can also set up a drip sequence which is automatic along with specific filters for each individual email.
- Real-Time Site Analytics & HeatMaps
Pinpointe takes email marketing to a new level by fully integrating real-time website tracking and analytics. It is done for free. With it, you will get a true 360-degree view of your contact and prospect activities. You can easily track your inbound marketing results and twitter streams.
MailChimp Vs Pinpointe Email Marketing Services
Pinpointe vs MailChimp
- Pinpointe provides trails
- Get started at $49 per month
- Wide range of templates
- They do not provide a program for non-profits
- Pay as you go option available.
- MailChimp provides a free account for newbies
- Get started at $22 per month
- It does not have a wide range of templates in many categories
- Provides a non-profit program with 10,000 email credits per month for FREE
- No pay as you go option
PinPointe vs Constant Contact
- Email Marketing in the cloud
- Behavioral Targeting
- Drag and Drop surveys
- Email Inbox Previewer
- Drag and Drop Surveys
- Google Analytics Integration
- Spam Score Checker
- Contact Management
- List Building Tools
- Tracking & Reporting
- Image Library
- Mobile Email Marketing
- Social Media Sharing Tools
We have compared Pinpointe with MailChimp and Constant Contact. All three are great email marketing service. But when we have to choose the winner among these three, Pinpointe will be the winner.
Pinpointe provides a bulk of useful features for your email marketing campaigns. We do not see such excellent features in any other email marketing service.
For newbies, we recommend you to take the free trial of Pinpointe. After that go for their premium plans according to need.
Pinpointe is the only email marketing service you need.