If you are a blogger or an online entrepreneur, improving the SEO of your blogs should be one of your priority. If done in the right way, SEO can bring tons of traffic to your blog from search engines. So what is the right way to do search engine optimization?
Newbie bloggers face difficulties while doing SEO for their blog. Actually, they don’t have enough data related to their niche keywords, competition, ad campaigns and other.
So how you will have that SEO data. Probably you have to research a lot to get SEO related data for your blog and online marketing campaigns. That will be very time-consuming and complex task.
But now, you don’t need to do that time-consuming task as there are many SEO tools available. In this post, I am going to review an excellent SEO tool called “Serpstat”.
What Is Serpstat?
Serpstat was founded in 2013. At first, it was a keyword research tool. Now it’s turned to be an excellent all-in-one-seo platform. It is an essential tool used by many digital marketers around the world. They have 100 million keywords in their database with 15,000 keywords updated every minute.
Bloggers & online marketers can get great benefit from this SEO Tool.
Let’s go further and know how SerpStat can make SEO tasks like keyword research and backlink analysis much easier than others.
To use Serpstat, you don’t need to install any software on your computer. To use it, you need to login to your account and explore it.
Below are the features of Serpstat.
1. Website Analysis
SerpStat allows you to do website analysis with ease. When doing website analysis, you will have two options including domain analysis and URL analysis.
In domain analysis, you can get data related to organic keywords, keyword position distribution, domain to domain comparison and much more.
URL analysis allows you to analyze pages, compare side-by-side up to three pages and learn about your competition.
2. Keyword Research
Keyword Research is one important part of whole SEO process. You have to target proper keyword to get targeted traffic that leads to conversion. Serpstat allows you to collect keywords for SEO and PPC campaigns. You can determine the value of your keyword by comparing it against volume, cost-per-click, competition level or a number of search results.
It also provides keyword variations and search suggestions.
- Analyze keyword trends
- find out competitors in organic search for a given keyword
- Get long-tail keywords
- check webpage relevance
3. Backlink Analysis
Backlinks are a major factor that decides the ranking of a website in search engines. It backlinks dashobard gives you an overview of any domain. This overview includes referring domains, referring pages, linked domain, linked pages and much more.
You can also get a list of referring domains, anchor text, and top pages. It also helps you in analyzing the backlink profile of your competitors.
4. Rank Tracker
In SEO, you should keep tracking the keyword you want to rank for. It is very important to track the ranking of site’s keywords in search engines. Serpstat has developed an algorithm that saves data about top-100 domains for every keyword. It can also track keyword globally on the basis of the city.
An unlimited number of keywords can be tracked freshly on daily basis.
5. Site Audit
Serpstat also has a site audit feature. With it, you can easily do the on-site audit. It includes an instant in-depth analysis of web pages by addressing multiple ranking factors. You can find different errors and mistakes with it. It includes duplicate content, correctness & presence of different headings, links verification, missing pages and much more.
You will also get an overall SEO score for any particluar site.
Under Tools section, you will find two tools including keyword quality control and keyword clustering & text analytics tool. In Keyword Quality Control tool, you can check if Serpstat databases contain your keyword and its requests frequency for a month.
Serpstat provides plans both for personal and business users. The lowest priced plan starts from $19 per month. For yearly subscription, you will get 20 percent discount.
You can also opt for its free plan with limited features.
Serpstat is surely a must-have tool for evry blogger and online marketer. It has everything on one platform to make doing SEO simple and easy. Its user interface is also clean & intuitive.
There is no doubt that Serpstat is an ultimate growth hacking tool for all your SEO needs.
To explore Serpstat, you can use its free version.