Technical SEO is crucial in this day and age if you are a webmaster. Technical SEO is the approach that focuses on improving the technical aspects of a website to boost its ranking in the search engines.
Implementing technical optimization for SEO can increase your website speed, and it will make it easier for search engines to crawl and understand your site.
Search engines like Google want to showcase the best results when users make a query. Thus, the SEO robots crawl and assess web pages on several factors.
The user experience is one major factor. Other than that, the search engine robots will also try to understand what your pages are about. So having secure and accessible data, designing a mobile responsive site, building a sitemap, or boosting other technical aspects is essential if you want to boost your site’s rankings.
To give you a better understanding, let us look into some of the crucial reasons why technical optimization for SEO is important.
- A mobile-optimized site will improve user experience
It has been estimated that 52% of users will instead not engage with a company after bad mobile user experience. And mobile users are 5 X more likely to discontinue a task they have been performing if a site isn’t mobile-friendly.
Moreover, search engines prefer sites that are mobile-friendly and will rank you higher in search engines.
Consider taking Google’s mobile-friendly test to evaluate if your page is mobile-friendly.
Also, remember that 80% of users searched the internet using a mobile device in 2019. And nearly half of mobile users will abandon your site and move to your competitor instead if they encounter a bad experience with your mobile site.
Design a mobile-friendly site and tweak it to make the user experience seamless.
- Implementing an SSL certificate will improve SEO ranking
Since providing security to users is a primary concern of Google, it has announced that HTTPS will be a ranking signal. Install an SSL to encrypt your user’s data as well as rank high in search engines.
As advised by Google, consider an SSL certificate that provides 2048-bit key encryption. When it comes to resources you have on the same secure domain, you can use relative URLs. For the remaining domains, use protocol-relative URLs.
Also, don’t obstruct your HTTPS site from crawling using robots.txt and permit search engines to index your pages where possible.
- Increasing website speed will retain visitors
Website speed is crucial is an understatement. It is estimated that if you make a 100-millisecond delay in load time, it will reduce your conversion rates by 7%. And if your website loads in five seconds, you will see 70% longer average sessions as opposed to sites that take 19 seconds to load.
Enable browser caching, optimize your website’s images, and enable compression on your website to see your website speed increase.
You can evaluate your website’s current speed, with tools such as tool Pingdom or Google PageSpeed Insights.
It is said that, on average, a mobile landing page takes 15.3 seconds to load. And most web pages take just 3.21 seconds to load as per a new report by Pingdom.
Moreover, strive to keep your site’s load time three seconds or less to retain visitors and boost conversions.
- Building sitemaps will make your site easily visible to Google
Finding it difficult to make Google notice your site? Try building a sitemap and submit it to search engines. The lists of pages on your website allow search engines to find and index your site.
It is not difficult to build sitemaps. Content management systems like WordPress provide you with a plug-in that will easily create a sitemap for your site. Once done, submit it to Google Search Console or other search engines. It will make it easier for them to crawl your website.
- Structured data helps search engines to understand your site better
Structured data means highly organized data that gets stored in a predefined format. Relational databases and spreadsheets are the best examples of structured data.
When you create structured data, search engines can understand your website, content, and your business better. You let the search engines know the kind of product you sell and the recipes you have on your website. You can also describe in detail about those products or recipes.
Search engines easily understand this type of data as the information is provided in a fixed format. Thus, they will get a complete view of your content. Not only have that, but search engines will rank your content high in searched results.
- Not encountering site errors will make visitors stay in your site
Site errors can be bothersome for visitors. Allowing site errors is a telltale sign of you being an incompetent webmaster. But what causes them? The main culprits of site errors in most cases are missing pages, indirect redirects, and broken links.
Technical optimization for SEO can adequately pinpoint these issues. And then, you can try and fix them immediately. If visitors encounter too many site errors, they will leave your site and switch to your competitor, who is more efficient and cares about providing good user experience.
Minimizing site errors will improve your site rankings as well and will give you more exposure across the web.
As you can see, technical SEO is a must if you want your company website to emerge on top of search rankings and gain exposure.
Follow the tips like optimizing your site for mobile, installing an SSL certificate, increasing your site’s speed, building sitemaps, creating structured data, and keeping site errors at bay, as mentioned in this article.
Also, timely evaluate your site for mobile-friendliness, site loading speed, and take other technical tests to maintain its optimum health.
Though it takes time and resources to maintain an optimized site, Technical optimization for SEO is something that you can’t avoid if you want to see your business succeed. Take it seriously and implement the tips.